Ask anyone in Harlem about Chef El-Amin's Pan Fried Whiting, Homemade Potato Salad, or Lemonade and they will have fond memories to share! Chef El-Amin's journey began when an industrial freezer that stored hundreds of pounds of fish lost power. Rather than let the inventory go to waste, the family hosted a free “good ole' fashioned fish fry.” The fish was dipped in our secret coating mix and fried in a black cast iron skillet. The rave reviews motivated our family to launch the now legendary weekly Friday Night Fish Fry and open the very first Soul Food restaurant in New Rochelle NY. During the summer months, Chef El-Amin was the premier vendor at local fairs with lines wrapped around the corners, spanning from Grants Tomb to Harlem Week. Chef El-Amin later grew to include social and corporate catering + events.
Fast forward to present day, we are excited to bring our beloved staples to the mass market with our fresh prepared, pre-packaged Soulful Heat & Eat sides and entrees, and distributing to your local college, university, corporate cafeteria and retail store! Chef El-Amin has innovated a line of convenient, grab go and soul food meals, bulk sides and a new hand held product launching soon! Our products are Vegan, Halal, lower in salt content made with natural sugars. Our mission is to create meals that are a healthier alternative to traditional Soul Food without compromising taste, for busy families and professionals.
Since 1986, we have served double portions of LOVE and excellent service to the metropolitan New York, Westchester, Long Island, New Jersey & Connecticut. Now we are going global!